Indrek Mägi

Professional Motocross Champion, Export manager & test rider at Airmousse

Nation: Estonia
Team: Mägi racing / Kawasaki
Year of Birth: 1991
Bike: Kawasaki 450F
Classes: MX1

Interview with Indrek

Can you give us a little background on the brand Airmousse? 

We are quality mousse brand from Sweden and firstly started producing foam inserts back in 2015. Everything grew out from the love of motocross and enduro. Tire foam inserts sector became interesting because of personal desire and ability to feel the direct impact after minor changes were made. Very fast we learned that the quality how the wheels contact the ground is much more important than we would normally guess. This is the first touchpoint and energy that will decide your next moves performance and following situations.

As in life – we are always finding problems to solve and mousse insert sector had many to start with . Especially when the sector has not been improved in recent times but rather developed backwards.

With the years we have produced many new ranges and models for off-road bikes and finally achieved the ideal results with Race Performance line – Airmousses flagship.

In parallel we spotted similar issues in bicycle market and started to solve existing problems as well.

The results is one of the most unique bicycle mousses in the world that cannot be compared with other similar products today. This is the game changer.

It is also very important to say that big part of our growth is people and riders. Most of our marketing has always involved happy riders who have built the brand by using the products and wearing the logos proudly.

What area of the market do you target?

It is difficult to say exactly what markets we mostly target because nowadays the world changes fast. Somethings that were more relevant 6 months ago have totally changed today. Our bicycle mousse is good for everyday users and also for professionals.

Different MTB disciplines, e-MTB versions and even gravel bikes.

More and more we see new models manufacturers that use wheels where our products fit perfectly. Bicycle market is endless but fortunately we have plenty of model options to choose from.

What makes your products unique?

Our bicycle mousse is easily the most innovative product of its kind. Besides the outstanding performance and longest durability – insert not only secures safe ride to home or to finish but also works as rim protector because of the shape and hi-tech materials.

Our professional test team has learned that racers do not break rims after changing to Airmousses bicycle insert. This is very unique.
Mousse fills 80% of the tire capacity, final adjustment will be with air and sealant. Inserts design ables sealant to fill in equally balanced.

Mousses are also very light, extra water or puncture fluid repellent even after long period of riding time.

What sort of feedback have you received from the industry?

Our bicycle mousse has not been launched 100% because everything is still very fresh.

We have done testing and sold smaller quantities around the world for different level users – elite downhill racers and everyday users.
Feedback has been nothing but the best. 

What are your plans for 2024?

For 2024 our plan is to grow and to become the leading tire foam insert brand in the world that customers and partners can always trust.

Both our off-road and bicycle premium products are game changers in mousses world and we are very excited to see what is next.